Prof. Janianton Damanik: CPB, a prosperous New Format Tourism.

Experience teaching in a number of developing countries that tourism can improve the welfare of the people, if managed carefully by applying strategies that pro-poor (pro-poor tourism). This strategy tries to sharpen the orientation of the development of tourism by shortening the chain of distribution of tourism. One example is to facilitate direct interaction between local people and tourists in the provision or development of objects as well as a tourist attraction.

This is done by involving the local communities to ensure they understand the process of making decisions about the shape of tourism activities in accordance with the availability and capacity of local resources. “The main principle is that tourism can only survive (sustainable) if the perceived impact on improving the welfare of the people directly, especially those living in tourism destinations., Therefore, the government is expected to accelerate the development of commmunity-based tourism, the Community Based Tourism (PBK ), “said Prof. Dr. Phil. Janianton Damanik, M.Sc. at UGM Senate Hall, Thursday (29/4).

The statement was conveyed when he was inaugurated as Professor of the Faculty of Social and Political Sciences UGM to give a speech “Designing a New Form of Tourism welfare of the people”. Being in the field PBK community involvement in the form of capacity building, the distribution of business credit, business planning, product development, and marketing of tourism.

In this case, the role of stakeholders and initiatives is crucial to overcome the limitations of the local community, for example in the field of technical competence so that the development of tourism management PBK run faster. In this position, said Damanik, people require further assistance to formulate ideas and allocate resources for tourism development. “It certainly prevents people not to get caught up in the play as the audience, but responsible and active participants in tourism,” said the man born Simalungun, 22 September 1962.

According to Damanik, PBK development as a new format that tourism welfare of the people have a strong theoretical justification as a critique of a form of mass tourism that relies on the power of capital as a stage. EAPs offer an alternative shape with emphasis on labor-intensive characteristics, but more suitable (appropriate) with the condition of the economy and culture of local communities. Particularly in tourism destinations which still faces a shortage of human resources, development of PBK will optimize the utilization of local manpower effectively and increase the multiplier effect of jobs. “High flexibility to changes in the external environment is not easy to ensure PBK slammed by the turmoil of the crisis,” said the husband Thresya Andriany Hutabarat and father of two children.

Janianton Damanik assess the development of PBK has a number of advantages in creating the welfare of the people, of which tourism business units which are generally small-medium businesses. This is more in line with community management capacity to manage local resources. After all, the business units are wider opportunities for local communities to become key actors in the tourism business. PBK development will also improve the economic multiplier effect for people in tourism destinations and to prevent leakage of excess foreign exchange abroad.

In addition, effective PBK employment and business opportunities for the poor in tourism destinations. It is very convenient because of their access to economic resources are very limited. Business opportunities created by the activity, especially the procurement of goods and services to tourists. “For example, the provision of local food, building materials, including employment in a variety of business tourism. Use of local workers also provide other benefits such as the psychological effects for society in the form of pride as the owner of the local tourism resources, as well as a tool to reduce the potential for social tension” he concluded.

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